Blogging for Dummies
by Gardner, Susannah; Birley, ShaneEdition: 4th
Format: Paperback
Pub. Date: 2012-01-24
Publisher(s): For Dummies
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Summary
Blogging For Dummies provides readers with information on blogging basics, the anatomy of a good blog, and the tools required to get started. The authors will walk the reader through choosing which blogging software to use, how to set up an account, and how to write the first post. Readers will discover what their blogging niche is, how to attract an audience, and how to make money with their new hobby. New and updated coverage will focus on: Updates to the major blogging software utilities Search engine optimization Advertising tools and techniques Integrating your blog with social media Microblogging using Twitter, Tumblr and other sites
Author Biography
Susannah Gardner was among the editors at the Los Angeles Times who launched the newspaper's first website. She is cofounder and creative director of Hop Studios Internet Consultants.
Shane Birley is cofounder of Left Right Minds web consulting firm. You can find his blog at ShanesWorld.ca.
Table of Contents
Introduction 1
Part I: Getting Started with Blogs 7
Chapter 1: Discovering Blog Basics 9
Chapter 2: Entering the Blogosphere 31
Chapter 3: Choosing and Hosting Blog Software 49
Part II: Setting Up Your Blog 77
Chapter 4: Starting a Blogger Blog 79
Chapter 5: Starting a WordPress Blog 105
Chapter 6: Starting a Tumblr Blog 127
Part III: Fitting In and Feeling Good 143
Chapter 7: Finding Your Niche 145
Chapter 8: Creating Great Content 159
Chapter 9: Building Community with Comments 173
Chapter 10: Blogging Anonymously 193
Part IV: Going Beyond Words 203
Chapter 11: Working with Photos 205
Chapter 12: Starting a Podcast 223
Chapter 13: Leveraging Community with Forums 243
Part V: Marketing and Promoting Your Blog 253
Chapter 14: Reaching Out with RSS 255
Chapter 15: Joining the Twitterverse 265
Chapter 16: Diving Into Social Networking 277
Chapter 17: Measuring Blog Presence 291
Part VI: Getting Business-y with It 307
Chapter 18: Making Mad Mad Money 309
Chapter 19: Blogging for Companies 325
Part VII: The Part of Tens 343
Chapter 20: Ten Ways of Growing Community 345
Chapter 21: Ten Tools for Mobile Blogging 353
Chapter 22: Ten Blogs You Should Know 359
Part VIII: Appendixes 365
Appendix A: Glossary 367
Appendix B: Very Basic HTML Code 371
Index 377
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