Business Policy and Strategic Management
by Gupta, Vipin; Gollakota, Kamala; Srinivasan, R.Format: Paperback
Pub. Date: 2099-11-30
Publisher(s): Oxford University Press
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Summary
Business Policy and Strategic Management is a comprehensive textbook specially designed for MBA Students and provides a detailed analysis of the formulation and implementation of business policy in a cross cultural context as well as the application of strategy at the functional, divisional and corporate levels. Users shall find this book highly useful for its coverage of key and emerging areas - business, strategy, corporate strategy, strategic management of change, strategic e-business srategy, family and micro business strategy, the strategic business model, strategic leadership, and CEO perspectives - explained through caselets, diagrams, flowcharts, and numerous examples from the Indian and International context.
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