Campaigns and Elections American Style
by Thurber, James A.; Nelson, Candice J.; Thurber, James A.Format: Paperback
Pub. Date: 1995-03-14
Publisher(s): Westview Pr
Other versions by this Author
List Price: $36.00
Rent Textbook
Select for Price
New Textbook
We're Sorry
Sold Out
Used Textbook
We're Sorry
Sold Out
eTextbook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
The basic thesis of this book is that election campaigns influence voter behavior. Professional campaign management strategies and techniques certainly made a difference in the 1992 and 1994 elections.
Table of Contents
| Tables and Figures | |
| Acknowledgments | |
| Introduction | |
| The Transformation of American Campaigns | p. 1 |
| The Principles of Planning | p. 14 |
| Who Will Vote for You and Why: Designing Strategy and Theme | p. 30 |
| Contemporary Strategy and Agenda Setting | p. 47 |
| Strategy and Tactics for Campaign Fundraising | p. 62 |
| Competition, Contributions, and Money in 1992 | p. 78 |
| Paid Media Advertising | p. 84 |
| Winning Through Advertising: It's All in the Context | p. 101 |
| The Best Campaign Wins: Local Press Coverage of Nonpresidential Races | p. 112 |
| Reporting Campaigns: Reforming the Press | p. 126 |
| Organizing the Field | p. 138 |
| Field Work, Political Parties, and Volunteerism | p. 152 |
| Political Polling: From the Beginning to the Center | p. 161 |
| The Promising Adolescence of Campaign Surveys | p. 181 |
| The Ethics of Political Campaigns | p. 192 |
| Campaign Ethics and Political Trust | p. 200 |
| Strategic Perspectives on the 1992 Campaign | p. 213 |
| Do Campaigns Matter? | p. 224 |
| References | p. 233 |
| About the Book and Contributors | p. 241 |
| Index | p. 245 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.