eBay® Business All-in-One For Dummies®, 2nd Edition

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Format: eBook
Pub. Date: 2009-01-01
Publisher(s): For Dummies
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Summary

Want to become an eBay entrepreneur? Nobody knows more about starting an eBay business than Marsha Collier, and she's put it all in 1-2-3 order for you in eBay Business All-in-One For Dummies, 2nd Edition.This all-in-one guide includes nine handy minibooks that cover: eBay Basics Essential Tools Selling Like a Pro Sourcing Merchandise Presenting Your Items Promoting Your Goods Storing and Shipping Power Selling Office and LegaleBay PowerSeller Marsha Collier shows you how to: Set up your business, find and manage inventory, and run your business like a pro Equip yourself with the tools that count-eBay's search engine, online sources of information, the PayPal system, and eBay's management tools Source your merchandise and learn valuable strategies for managing and maximizing sales Set up the optimal eBay photo studio and develop and market your eBay Web site Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily Find deals on the computer equipment you need Promote, market, and show off your goods, all the while keeping your business legalBefore you know it, you too can be a PowerSeller! Get started today with eBay Business All-in-One For Dummies, 2nd Edition.

Table of Contents

Introduction
eBay Basics
Hooking Up with Online Technology
Navigating through eBay
Signing Up and Getting Started
Understanding eBay Sales
Checking Out the Seller and Leaving Feedback
Bidding to Win
Completing the Transaction
Participating in the Community
Essential Tools
Researching on eBay
Researching on the Web
Effi cient Communications for Better Sales
Simplifying Payment with PayPal
Using eBay's Management Tools
Selling Like a Pro
Be Sure Your Listings Make Cents
Understanding the Finer Points of Selling
Listing Your Items for Sale
Using eBay's Turbo Lister
Managing Your Sales on My eBay
Using PayPal to Organize Your Sales
Checking Out Payment Alternatives
Sourcing Merchandise
Understanding Online Retailing
Buying Merchandise Like the Pros
Selling Other People's Stuff
Liquidation and Drop-Shipping
Presenting Your Items
Your eBay Photo Studio
Mastering eBay Photography
Sprucing Up Your Listings with HTML
Getting Your Photos Ready for eBay
Getting Your Photos on the Web
Promoting Your Goods
Developing Your Web Site
Marketing Your Web Site and eBay Store
Using PayPal to Increase Your Sales
Storing and Shipping
Organizing Your Merchandise and Shipping Department
Shipping without Going Postal
Insuring Your Item's Delivery
Power Selling
Upgrading to eBay's Selling Manager
Managing Your Business with Third-Party Tools
Studying Your Statistics
Becoming a PowerSeller
Opening Your eBay Store
Office and Legal
Getting Legal with the State and the Feds
The Joys of Taxes and Business Reporting
Using Bookkeeping Software
Keeping Your Business Secure Online
Networking Your Office
Index
Table of Contents provided by Publisher. All Rights Reserved.

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