Economics plus MyEconLab

by Leeds, Michael A.; von Allmen, Peter; Schiming, Richard C.

ISBN13: 9780321278968

ISBN10: 0321278968

Format: Hardcover

Pub. Date: 2006-01-01

Publisher(s): Addison Wesley

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Summary

Economicsoffers a novel approach to the principles of economics course based on three principles:Ongoing assessment is an essential component of the learning process;Students/Readersunderstandconcepts better when they are presented in the context of engaging stories; Students/Readersremembermore when they connect concepts to what they see or read in the news and what they experience in their every day life.

Introduction
Economics: The Science of Everyday Life
Example Registering for Class on the First Day of the Semester
Efficiency and Allocation in the Global Economy
Example U.S Spending on Military Build-up and Healthcare
The American Economy in a Global Setting
Example Ups and Downs of Pittsburgh's Steel Industry
Introduction to the Demand and Supply Framework
Example Market for Coffee in Burlington, Vermont
Elasticity
Example Lunchtime Market for Fast Food
Market Efficiency and Government Intervention
Example Buying a Laptop Computer for College
The Role of Consumers and Firms
Consumer Behavior
EXAMPLE Spending Money on Pizza or CDs
Firm Production and Cost
EXAMPLE Guitar Production in Nashville, TN
Market Structure, Pricing, and Public Policy
Perfect Competition
EXAMPLE Pike Place Market and the Seattle Salmon Business
Monopoly
Example Major League Baseball and an Atlanta Braves game
Monopolistic Competition and Product Differentiation
Example Philly Cheese Steak Industry
Oligopoly
Example Video Game Console Industry
Antitrust, Regulation, and Deregulation
Example Ticketmaster as a Monopoly
Resource Markets, Market Failure and Public Goods
Firms and Financial Markets
Example Google's Rise to Prominence
Labor Markets
Example MP3 Carrying Case Manufacturer
Poverty and the Distribution of Income
Example Oprah Winfrey's Career
Market Failure and Public Goods
Example The Chesapeake Bay's Endangered Natural Resources
Measuring Macroeconomic Health
Unemployment and Employment
Example Unemployed College Grad in the San Francisco Job Market
Inflation and Prices
Example Hyperinflation in Germany During the 1920's
GDP and the Business Cycle
Example Buying American: Toyota Matrix or Ford Focus
The Aggregate Demand, Aggregate Supply, and Fiscal Policy
Aggregate Demand/Aggregate Supply: The Basic Model
Example Comparison of Macroeconomics Outcomes After the Vietnam War and Gulf Wars
From Short-Run to Long-Run Equilibrium: The Model in Action
Example Comparative Performance of Various Economies
The Role of Aggregate Demand in the Short-Run
Example Hollywood's Fascination with the Great Depression
Fiscal Policy
Example "Blame Game" Over the Health of the Economy During Presidential Elections
The Federal Budget and the National Debt
Example Spiraling U.S. National Debt
Money and Monetary Policy
Basics of Money and Banking
Example Private Currency in Ithaca, New York
Money Creation and Monetary Policy
Example Federal Reserve Actions to Stabilize the U.S. Economy in the Wakeof the 9/11 Terrorist Attacks
Money in the Macroeconomy
Example Federal Reserve Doubles M1 Money Supply
Long-Run Economic Health
Long-Run Implications of Macroeconomic Policy
Example Debate Over Active versus Passive Stabilizatoin Policies in Response to the 2001 Recession
Economic Growth
Example Comparing the U.S. and Mexican Economies
International Trade and Finance
International Trade
Example Anti-globalization Protesters at the WTO Meeting in Seattle, WA
International Finance
Example The Argentine Financial Crisis
Table of Contents provided by Publisher. All Rights Reserved.