Preface |
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xvii | |
Editor's Introduction |
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xix | |
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1 | (18) |
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What Is Social Entrepreneurship? |
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2 | (7) |
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What Makes an Enterprise a Social Enterprise? |
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9 | (3) |
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Why Social Entrepreneurship Is Important to You |
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12 | (4) |
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Factors Leading to Entrepreneurial Success |
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16 | (1) |
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17 | (2) |
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19 | (24) |
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Mission as the Entrepreneur's Most Useful Tool |
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20 | (3) |
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How to Define Your Organization's Mission |
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23 | (4) |
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Planning and Leading through Mission |
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27 | (10) |
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Summary: Mission in Action |
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37 | (6) |
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Recognizing and Assessing New Opportunities |
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43 | (20) |
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Opportunity Recognition Is a Skill, Not a Character Trait |
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44 | (1) |
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44 | (5) |
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The Value of a Strategic Plan |
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49 | (2) |
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51 | (9) |
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60 | (1) |
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61 | (2) |
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63 | (40) |
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It's Not Just about the Money |
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63 | (1) |
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Assess your Resource Needs--Entrepreneurially |
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64 | (17) |
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Ten Tips for Reducing Your Initial Cash Needs |
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81 | (3) |
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Develop Your Resource Mobilization Strategy |
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84 | (16) |
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100 | (3) |
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The Accountable Social Entrepreneur |
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103 | (22) |
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Defining Accountability and Understanding Its Dimensions |
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104 | (1) |
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The Rationale for Being an Accountable Social Entrepreneur: Why Bother? |
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104 | (3) |
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The Accountability Trap: Feeling Accountable to All, Being Accountable to None |
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107 | (3) |
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Making Accountability Work for You: Moving from Concept to Action |
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110 | (9) |
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On Stubbing Your Toe: Possible Implications of Being Accountable |
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119 | (3) |
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The Six Steps to Meaningful Accountability |
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122 | (1) |
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123 | (2) |
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Understanding Risk: The Social Entrepreneur, and Risk Management |
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125 | (36) |
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What Does ``Risk'' Really Mean? |
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125 | (6) |
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The Art of Calculated Risk Taking |
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131 | (3) |
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Understanding Risk, Reward, and the Reason We're Playing the Game! |
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134 | (10) |
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Understanding Your Options: Strategies for Managing Risks |
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144 | (10) |
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The Potential Costs of Risk-reduction Strategies...A Word of Caution |
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154 | (3) |
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Learning from Your Mistakes |
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157 | (2) |
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159 | (2) |
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Mastering the Art of Innovation |
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161 | (38) |
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162 | (1) |
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Where to Look for Innovative Opportunities |
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163 | (2) |
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Balancing Tensions in the Innovation Process |
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165 | (4) |
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Managing the Resistance to Innovation |
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169 | (16) |
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Creating an Innovative, Adaptive Enterprise |
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185 | (11) |
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196 | (3) |
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Understanding and Attracting Your ``Customers'' |
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199 | (52) |
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Identifying Your Customers |
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201 | (9) |
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Understanding Your Customers' Needs and Wants |
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210 | (11) |
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Creating a Winning Value Proposition |
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221 | (7) |
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Pricing to Maximize Social Impact |
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228 | (9) |
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Promoting Your Product, Service, and Mission |
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237 | (10) |
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247 | (4) |
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251 | (22) |
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The Only Five Financial Reports You'll Ever Need |
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252 | (1) |
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The Basics of Financial Management |
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253 | (13) |
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Keeping Track of It All (Cost Accounting) |
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266 | (1) |
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The Price of Success (Isn't Terribly High) |
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267 | (3) |
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270 | (3) |
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Planning for the Social Enterprise |
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273 | (26) |
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273 | (4) |
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277 | (7) |
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Business Planning: Whatever the Purpose, No Matter What the Scope, It Works |
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284 | (2) |
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Business Plan for the Social Enterprise: The Document |
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286 | (7) |
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Comparing a Social Enterprise Plan with a Traditional Business Plan |
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293 | (4) |
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297 | (2) |
Appendix A Social Entrepreneurs' Brief Guide to the Law |
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299 | (14) |
Appendix B For Further Reading |
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313 | (8) |
Index |
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321 | |