Enterprising Nonprofits A Toolkit for Social Entrepreneurs

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Edition: 1st
Format: Hardcover
Pub. Date: 2001-04-12
Publisher(s): Wiley
List Price: $52.27

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Summary

A hands-on resource that shows nonprofits how to adopt entrepreneurial behaviors and techniquesThe rising spirit of social entrepreneurship has created all kinds of new opportunities for nonprofit organizations. But at the same time, many are discovering more than their share of challenges as well. This essential book will help anyone in the field gain the necessary skills to meet these challenges. Written by the leading thinkers and practitioners in the field, Enterprising Nonprofits offers concise and engaging explanations of the most successful business tools being used by nonprofits today. The authors clearly describe all the concepts so you'll be able to embrace the methods of social enterprise for your organization. With this book, you'll learn how to use practical business techniques to dramatically improve the performance of your nonprofit.Praise for Enterprising Nonprofits"I can't imagine a better team to bring powerful insights and practical guidance to social entrepreneurs. Readers will be inspired by the examples, and then they will roll up their sleeves to apply the many useful management tools in this engaging book."-Rosabeth Moss Kanter, Harvard Business School, Author of Evolve!: Succeeding in the Digital Culture of Tomorrow"In one book, Enterprising Nonprofits does for social entrepreneurs what countless volumes have done for entrepreneurs in the business sector. A wonderful mixture of analysis, practical advice, and inspiration."-Paul Brest, President, William and Flora Hewlett FoundationAll of the royalties from this book will be used by the Ewing Marion Kauffman Foundation to support continuing work on social entrepreneurship.

Author Biography

J. GREGORY DEES is the Miriam and Peter Haas Centennial Professor in Public Service at Stanford University and codirector of the Center for Social Innovation at Stanford’s Graduate School of Business. He also serves as an entrepreneur-in-residence at the Kauffman Foundation’s Center for Entrepreneurial Leadership.

Table of Contents

Preface xvii
Editor's Introduction xix
Social Entrepreneurship
1(18)
J. Gregory Dees
What Is Social Entrepreneurship?
2(7)
What Makes an Enterprise a Social Enterprise?
9(3)
Why Social Entrepreneurship Is Important to You
12(4)
Factors Leading to Entrepreneurial Success
16(1)
Summary
17(2)
Defining Your Mission
19(24)
Rob Johnston
Mission as the Entrepreneur's Most Useful Tool
20(3)
How to Define Your Organization's Mission
23(4)
Planning and Leading through Mission
27(10)
Summary: Mission in Action
37(6)
Recognizing and Assessing New Opportunities
43(20)
Jerry Kitzi
Opportunity Recognition Is a Skill, Not a Character Trait
44(1)
Always on the Lookout!
44(5)
The Value of a Strategic Plan
49(2)
Assessing Opportunities
51(9)
Window of Opportunity
60(1)
Summary
61(2)
Mobilizing Resources
63(40)
J. Gregory Dees
It's Not Just about the Money
63(1)
Assess your Resource Needs--Entrepreneurially
64(17)
Ten Tips for Reducing Your Initial Cash Needs
81(3)
Develop Your Resource Mobilization Strategy
84(16)
Summary
100(3)
The Accountable Social Entrepreneur
103(22)
Jed Emerson
Defining Accountability and Understanding Its Dimensions
104(1)
The Rationale for Being an Accountable Social Entrepreneur: Why Bother?
104(3)
The Accountability Trap: Feeling Accountable to All, Being Accountable to None
107(3)
Making Accountability Work for You: Moving from Concept to Action
110(9)
On Stubbing Your Toe: Possible Implications of Being Accountable
119(3)
The Six Steps to Meaningful Accountability
122(1)
Summary
123(2)
Understanding Risk: The Social Entrepreneur, and Risk Management
125(36)
Jed Emerson
What Does ``Risk'' Really Mean?
125(6)
The Art of Calculated Risk Taking
131(3)
Understanding Risk, Reward, and the Reason We're Playing the Game!
134(10)
Understanding Your Options: Strategies for Managing Risks
144(10)
The Potential Costs of Risk-reduction Strategies...A Word of Caution
154(3)
Learning from Your Mistakes
157(2)
Summary
159(2)
Mastering the Art of Innovation
161(38)
J. Gregory Dees
What Is Innovation?
162(1)
Where to Look for Innovative Opportunities
163(2)
Balancing Tensions in the Innovation Process
165(4)
Managing the Resistance to Innovation
169(16)
Creating an Innovative, Adaptive Enterprise
185(11)
Summary
196(3)
Understanding and Attracting Your ``Customers''
199(52)
Kristin Majeska
Identifying Your Customers
201(9)
Understanding Your Customers' Needs and Wants
210(11)
Creating a Winning Value Proposition
221(7)
Pricing to Maximize Social Impact
228(9)
Promoting Your Product, Service, and Mission
237(10)
Summary
247(4)
Financial Management
251(22)
Tom McLaughlin
The Only Five Financial Reports You'll Ever Need
252(1)
The Basics of Financial Management
253(13)
Keeping Track of It All (Cost Accounting)
266(1)
The Price of Success (Isn't Terribly High)
267(3)
Summary
270(3)
Planning for the Social Enterprise
273(26)
Jeanne Rooney
Business Planning: Why?
273(4)
Business Planning: How?
277(7)
Business Planning: Whatever the Purpose, No Matter What the Scope, It Works
284(2)
Business Plan for the Social Enterprise: The Document
286(7)
Comparing a Social Enterprise Plan with a Traditional Business Plan
293(4)
Summary
297(2)
Appendix A Social Entrepreneurs' Brief Guide to the Law 299(14)
Appendix B For Further Reading 313(8)
Index 321

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