Entertainment-Education: A Communication Strategy for Social Change,9780805832358

Entertainment-Education: A Communication Strategy for Social Change

by ;
ISBN13: 9780805832358
ISBN10: 0805832351
Format: Hardcover
Pub. Date: 1999-07-01
Publisher(s): Lawrence Erlbau
List Price: $95.00

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Summary

This volume presents the history and development of using entertainment media to educate and promote behavior changes. It has applicability to communication, education, public health, and related disciplines.

Table of Contents

Preface xi
Chapter 1 Entertainment-Education
1(23)
The Tailor and the Postmaster
6(1)
Entertainment's Unrealized Educational Potential
7(1)
The Entertainment-Education Strategy
8(5)
The Rise of Entertainment-Education
13(11)
Chapter 2 Simplemente Maria
24(23)
The Maid Weds the Maestro!
24(4)
Retracing Simplemente Maria
28(1)
The Simplemente Maria Story
29(3)
Why Was Simplemente Maria So Popular?
32(8)
The Effects of Simplemente Maria
40(4)
Ethical Problems Generated by Simplemente Maria
44(1)
Conclusions
45(2)
Chapter 3 Miguel Sabido and the Entertainment-Education Strategy
47(26)
Miguel Sabido
49(4)
Sabido's Entertainment-Education Strategy
53(6)
Conventional Versus Entertainment-Education Soap Operas
59(3)
Theoretic Bases of Sabido's Soap Operas
62(8)
Producing Entertainment-Education Soap Operas
70(1)
Conclusions
71(2)
Chapter 4 The Hum Log Story in India
73(32)
What Was Hum Log?
75(2)
Data Collection
77(2)
Educational Themes in Hum Log
79(3)
Audience Popularity
82(6)
Viewer Letters
88(3)
Modeling in Hum Log
91(5)
Impacts of Hum Log on Viewers
96(4)
Impacts of Hum Log on the Indian Television System
100(2)
Why Did Hum Log End?
102(1)
Conclusions
103(2)
Chapter 5 The Entertainment-Education Strategy in Music
105(15)
Music, a Pervasive Medium
108(2)
Entertainment-Education Music
110(9)
Conclusions
119(1)
Chapter 6 The Entertainment-Education Strategy in Radio
120(23)
The Promise of Radio
121(1)
The Archers
122(3)
The Jamaican Radio Soap Operas of Elaine Perkins
125(3)
Costa Rica's Dialogo
128(1)
Kenya's Ushikwapo Shikimana
129(2)
Tanzania's Twende Na Wakati
131(3)
Tinka Tinka Sukh in India
134(8)
Conclusions
142(1)
Chapter 7 The Effects of Entertainment-Education
143(37)
What Effects Have Been Found?
144(4)
A History of Entertainment-Education Effects Research
148(4)
Effects of Twende Na Wakati
152(19)
How Do Entertainment-Education Effects Occur?
171(7)
Conclusions
178(2)
Chapter 8 Studying Entertainment-Education Effects
180(25)
Evolution of Research Methodologies
180(16)
Costs of Studying Effects
196(5)
Putting Research Findings into Practice
201(1)
Problems in Studying Entertainment-Education Effects
202(1)
Conclusions
203(2)
Chapter 9 Lessons Learned About Entertainment-Education
205(23)
Factors Determining the Effectiveness of Entertainment-Education
205(12)
Resolving Ethical Dilemmas
217(4)
Looking Forward
221(7)
Glossary 228(3)
References 231(18)
Name Index 249(8)
Subject Index 257

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