The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice

by Sriramesh, Krishnamurthy; Vercic, Dejan

Edition: 2nd

ISBN13: 9780203889374

ISBN10: 0203889371

Pub. Date: 2009-01-08

Publisher(s): Taylor & Francis

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Summary

This Handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Contributors
Foreword
Preface
Introduction
Global Public Relations: Conceptual Framework
A Theoretical Framework for Global Public Relations Research and Practice
Political Economy and Public Relations
Culture and Public Relations
The Mass Media and Public Relations
Activism and Public Relations
Asia and Australasia
Public Relations in Australasia: Friendly rivalry, Cultural diversity and a Global focus
An Overview of Public Relations in Japan and the "Self-Correction" Concept
Professionalism and Diversification: The Evolution of Public Relations in South Korea
Becoming professionals: A portrait of public relations in Singapore
Public Relations in Mainland China: An Adolescent with growing pains
Sharing the Transformation: Public Relations and the UAE Come of Age
Public Relations in Palestine: Inside and Out
The Israeli Public Relations Experience: Nation building and Professional Values
Africa
The Nature and Status of Public Relations in Africa
Public Relations in Nigeria
The Status of Public Relations in Kenya
Public relations in South Africa: From rhetoric to reality
Public Relations in Egypt: Practices and Obstacles
Europe
The United Kingdom: Advances in Practice in a Restless Kingdom
From "literary bureaus" to a modern profession: The Development and Current Structure of Public Relations in Germany
Public Relations in Norway: Communication in a Small Welfare State
Public Relations in the Polder: The Case of the Netherlands
Public Relations in Sweden: A Strong Presence, Increasing in Importance
Public Relations in Italy: Masters of Ceremony in a Relational Society
Public Relations in an Economy and Society in Transition: The Case of Poland
Public Relations in a Corporativist Country: The Case of Slovenia Dejan Vercic
Challenges of Revived Democracies: The rise of public relations in Romania
A Hungarian Rhapsody: The evolution and current state of Hungarian public relations
The Development of Public Relations in Russia: A Geopolitical Approach
The Americas
Public Relations in the United States: A Generation of Maturation
A Different Country, A Different Public Relations: Canadian PR in the North American Context
Public Relations in México: From amateurism to professionalism
Overview of Public Relations in South America
Public Relations in Brazil: Practice and Education in a South American Context
Public Relations in Chile: Searching for Identity Amid Imported Models
International public relations: Key dimensions and actors
Transnational Public Relations by Foreign Governments
Public Relations of "Movers and Shakers:" Transnational Corporations
Non-Governmental Organizations and International Public Relations
Public Relations, Public Diplomacy, and Strategic communication
Sustainable Development in Sub-Saharan Africa: A Communication Ethic for the Global Corporation
Managing Your Global Reputation: The Public Relations Agency
Public Information in the UNESCO: Progress Toward a Strategic Role
The United Nations Department of Public Information: Intractable Dilemmas and Fundamental Contradictions
Seth Center
Epilogue
The Missing Link: Multiculturalism and Public Relations Education
Table of Contents provided by Publisher. All Rights Reserved.