The Global Public Relations Handbook: Theory, Research, and Practice,9780805839234

The Global Public Relations Handbook: Theory, Research, and Practice

by ;
ISBN13: 9780805839234
ISBN10: 0805839232
Format: Paperback
Pub. Date: 2003-05-01
Publisher(s): Lawrence Erlbau
List Price: $79.95

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Summary

This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Table of Contents

Contributor Biographies xi
Foreword xxi
Koichiro Matsuura
Preface xxiii
Krishnamurthy Sriramesh
Introduction xxv
Krishnamurthy Sriramesh
A Theoretical Framework for Global Public Relations Research and Practice
1(22)
Krishnamurthy Sriramesh
Dejan Vercic
I Asia and Australasia
Public Relations in Mainland China: An Adolescent with Growing Pains
23(23)
Ni Chen
Hugh M. Culbertson
Sharing the Transformation: Public Relations and the UAE Come of Age
46(22)
Badran A. Badran
Judy VanSlyke Turk
Timothy N. Walters
An Overview of Public Relations in Japan and the Self-Correction Concept
68(18)
Takashi Inoue
Becoming Professionals: A Portrait of Public Relations in Singapore
86(20)
Constance Chay-Nemeth
Professionalism and Diversification: The Evolution of Public Relations in South Korea
106(15)
Yungwook Kim
Public Relations in Australasia: Friendly Rivalry, Cultural Diversity, and Global Focus
121(24)
Judy Motion
Shirley Leitch
Simon Cliffe
II Africa
Public Relations in South Africa: From Rhetoric to Reality
145(34)
Ronel Rensburg
Public Relations in Egypt: Practices, Obstacles, and Potentials
179(20)
Kevin L. Keenan
III Europe
From Literary Bureaus to a Modern Profession: The Development and Current Structure of Public Relations in Germany
199(23)
Gunter Bentele
Stefan Wehmeier
Public Relations in the Polder: The Case of the Netherlands
222(22)
Betteke Van Ruler
Public Relations in Sweden: a Strong Presence Increasing in Importance
244(13)
Bertil Flodin
Public Relations in an Economy and Society in Transition: The Case of Poland
257(24)
Ryszard Lawniczak
Waldemar Rydzak
Jacek Trebecki
Public Relations in a Corporativist Country: The Case of Slovenia
281(20)
Dejan Vercic
The Development of Public Relations in Russia: A Geopolitical Approach
301(22)
Katerina Tsetsura
IV The Americas
Public Relations in the United States: A Generation of Maturation
323(33)
Larissa A. Grunig
James E. Grunig
Public Relations in Brazil: Practice and Education in a South American Context
356(22)
Juan-Carlos Molleda
Andreia Athaydes
Vivian Hirsch
Public Relations in Chile: Searching for Identity Amid Imported Models
378(21)
Maria Aparecida Ferrari
V International Public Relations: Key Dimensions and Actors
Transnational Public Relations by Foreign Governments
399(26)
Michael Kunczik
Public Information in the UNESCO: Toward a Strategic Role
425(16)
Vincent Defourny
Managing Sustainable Development in Sub-Saharan Africa: A Communication Ethic for the Global Corporation
441(18)
Cornelius B. Pratt
Serving Public Relations Globally: The Agency Perspective
459(19)
Amy Rudgard
Public Relations of Movers and Shakers: Transnational Corporations
478(12)
Dejan Vercic
Nongovernmental Organizations and International Public Relations
490(15)
Ana Tkalac
Jurica Pavicic
Epilogue
The Missing Link: Multiculturalism and Public Relations Education
505(18)
Krishnamurthy Sriramesh
Author Index 523(10)
Subject Index 533

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