Google Analytics
by Ledford, Jerri L.; Teixeira, Joe; Tyler, Mary E.Edition: 3rd
Format: Paperback
Pub. Date: 2009-12-09
Publisher(s): Wiley
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Summary
With 2 billion sites on the Web, who's looking at yours?Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reportsLearn to interpret and apply Analytics results, even if you're not a Web proSee how other companies use Analytics dataExplore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event trackingApply the information you'll get from reports on traffic, visitors, content, site searches, and moreDrill down deeper with advanced techniques, tips, and hacks
Author Biography
Jerri Ledford has written more than 1,000 articles, news stories, and reports that have appeared in Network World, Information Security Magazine, CRM Magazine, IT Manager's Journal, and others.
Joe Teixeira is Manager of Web Intelligence for MoreVisibility, an online advertising agency, and a top contributor to the Google Analytics Help Forum.
Mary E. Tyler is a professional technology journalist and a former Web and software developer.
Table of Contents
| Introduction | |
| Getting Started with Google Analytics | |
| Whats New in Google Analytics | |
| Why Analytics? | |
| Creating Your Analytics Account | |
| The Settings Dashboard | |
| Account Dashboard Basics | |
| Analytics and Site Statistics: Concepts and Methods | |
| E-commerce Concepts and Methods | |
| Basic Metrics and Concepts | |
| Setting Up E-commerce | |
| Advanced Implementation | |
| Advanced Dashboard Features | |
| Filtering Analytics Data | |
| Setting Goals | |
| Funneling Visitors to Their Destination | |
| Google AdWords Integration | |
| Hacking Google Analytics | |
| The Reports | |
| Analyzing Visitors | |
| Traffic Sources | |
| Content Overview | |
| Site Search | |
| Event Tracking | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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