Guerrilla Marketing for Writers
by Levinson, Jay ConradFormat: Paperback
Pub. Date: 2010-01-01
Publisher(s): Morgan James Pub
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Summary
Guerrilla Marketing for Writers puts its entire arsenal at the author's disposal. Guerrilla Marketing for Writers gives authors proven insights and advice that will help them sell and market their work, both before and after publication.
Author Biography
• Jay Conrad Levinson, the father of Guerrilla Marketing, has sold more than one million guerrilla marketing books since 1984 • Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry • Michael Larsen is a successful literary agent and the author of Literary Agents and How to Write a Book Proposal. • David Hancock is the founder of Morgan James Publishing and Chief Evangelist for The Entrepreneurial Author.
Table of Contents
| Introduction: Why You Need This Book and How to Get the Most Out of It | p. 1 |
| Guerrilla Marketing: The Right Idea At The Right Time | |
| Why You Have to Be a Guerrilla Marketer | p. 9 |
| An Authors Guide to an Industry on the Edge of Tomorrow | p. 25 |
| Weapons That Make You A Guerrilla | |
| The Most Powerful Weapons in Your Arsenal | p. 39 |
| The Most Powerful Guerrilla Marketing Weapon: You (Priceless) | p. 39 |
| Your Books (Expensive) | p. 41 |
| Your Networks (Free) | p. 42 |
| Word of Mouth (Free) | p. 45 |
| The Most Powerful Weapons for Selling Your Books | p. 49 |
| Your Platform (Free) | p. 52 |
| Your Talks (Free or you get paid!) | p. 54 |
| Your Grand Tours (Free or you get paid!) | p. 56 |
| Publicity (Low cost) | p. 58 |
| The Most Powerful Weapons Inside You | p. 65 |
| Your Objectives (Free) | p. 66 |
| Nichecraft (Free) | p. 69 |
| Your Ideas (Free) | p. 70 |
| Your Creativity (Free) | p. 73 |
| Weapons That Make You a Guerrilla | p. 75 |
| Your Promotion Plan: The First Version (free) | p. 75 |
| Your Promotion Budget (Free) | p. 79 |
| Your Guerrilla Greenbacks (Free) | p. 82 |
| Your Promotion Plan The Final Version (Free) | p. 86 |
| Weapons Galore To Help You Sell More | |
| More Powerful Publicity Weapons | p. 93 |
| Your Elevator Speech (Free) | p. 93 |
| Your Television Interviews (Free) | p. 94 |
| Your Radio Interviews (Free) | p. 95 |
| Your Print Interviews (Free) | p. 96 |
| Your satellite tours (Expensive) | p. 98 |
| Weapons That Prove You're a Guerrilla | p. 99 |
| Your Media/Speaker's Kit (Expensive) | p. 99 |
| Your Press Release (Free or low cost) | p. 102 |
| Your Web Site (Low cost) | p. 105 |
| Your Knowledge of Publishing and Promotion (Low cost) | p. 110 |
| Follow-ups (Free) | p. 111 |
| Your Evaluation Form (Free) | p. 113 |
| Your Publisher's Publicity Questionnaire (Free) | p. 114 |
| Fusion Marketing Weapons | p. 117 |
| Your Strategic Alliances (Free) | p. 117 |
| Window and In-store Displays (Free) | p. 119 |
| Fund-raisers (Free) | p. 120 |
| Your Annual Awards (Free) | p. 122 |
| Weapons That Use Technology to Help You | p. 125 |
| Your Tip of the Day (Expensive but you get paid!) | p. 126 |
| Online Booksellers (You get paid!) | p. 128 |
| Your Links and Directory Listings (Free) | p. 129 |
| Your Self-Writing Sequels (You get paid!) | p. 129 |
| Your Webcasts (Low cost) | p. 130 |
| Your Giveaways (Low cost) | p. 131 |
| Your Surveys (Free) | p. 132 |
| Your Discussion Groups (Free) | p. 133 |
| Your E-mail Signature (Free) | p. 134 |
| Your Snail- and E-maillng Lists (Free) | p. 134 |
| Weapons That Involve Your Books | p. 137 |
| Excerpts from Your Books (You get paid!) | p. 138 |
| New Editions of Your Books (You get paid!) | p. 141 |
| Reading Groups You Attend (You get paid!) | p. 142 |
| Promotional Copies (Free) | p. 142 |
| Your Titles (Free) | p. 143 |
| The Covers of Your Books (Expensive) | p. 145 |
| Illustrations (Low cost) | p. 149 |
| Your Acknowledgments (Free) | p. 150 |
| Your Bibliographies (Free and you get paid!) | p. 151 |
| Raffle Prizes (Free or low cost) | p. 152 |
| Merchandising (You get paid!) | p. 152 |
| Your Money-Back Guarantee (Low cost) | p. 153 |
| Weapons Made Possible by Your Ability to Write | p. 155 |
| Your Brochure (Low cost) | p. 155 |
| Your Newsletter (Free or you get paid!) | p. 157 |
| Your Articles and Short Stories (You get paid!) | p. 159 |
| Your Column (You get paid!) | p. 161 |
| Your E-mail Chain Letter (Free) | p. 162 |
| Your Book Reviews (You get paid [very little]!) | p. 163 |
| Op-ed Pieces and Letters to the Editor (Free) | p. 165 |
| Thank-you Notes (Free) | p. 166 |
| Handouts (Free or low cost) | p. 168 |
| Weapons Made Possible by Your Ability to Enlist Allies | p. 169 |
| Book Signings (Free) | p. 169 |
| Book Festivals (Free) | p. 174 |
| Your Special Events (Free) | p. 175 |
| Your Contests (Free) | p. 177 |
| Cooperation with Your Peers (Free) | p. 178 |
| Your Promotion Potlucks (Low cost) | p. 178 |
| Your Broken-in Walking Shoes (Low cost) | p. 179 |
| Weapons That Deliver Free Advertising | p. 181 |
| The Last Pages of Your Books (Free) | p. 181 |
| Bartering Stories for Space (Free) | p. 183 |
| Per-order Ads (Free) | p. 183 |
| Catalogs (Free) | p. 184 |
| Weapons That Are All About You | |
| Weapons That Prove You're a Pro | p. 189 |
| Your Professionalism (Free) | p. 189 |
| Trade Shows (Expensive) | p. 190 |
| Professional Conferences (Expensive) | p. 194 |
| Your Memberships in Business Organizations (Low cost) | p. 195 |
| Your Memberships in Community-Service Groups (Free) | p. 195 |
| Weapons to Make Part of Your Identity | p. 199 |
| Your Passion for Books (Free and you get paid!) | p. 200 |
| Your Enthusiasm (Free) | p. 201 |
| Your Sense of Humor (Free) | p. 202 |
| Your Sense of Balance (Free) | p. 203 |
| Your Courage (Free) | p. 204 |
| Your Competitiveness (Free) | p. 204 |
| Your Speed (Free) | p. 207 |
| Your Flexibility (Free) | p. 208 |
| Your Smiles (Free) | p. 209 |
| Your Optimism (Free) | p. 210 |
| Weapons for Communicating Your Identity | p. 213 |
| Your Audios (Low cost) | p. 213 |
| Your Videos (Low cost) | p. 215 |
| Your Stationery (Free or low cost) | p. 216 |
| Your Business Cards (Low cost) | p. 220 |
| Your Bookmarks (Low cost) | p. 221 |
| Weapons for Building Your Invincible Marketing Machine | p. 223 |
| Your Identity (Free) | p. 223 |
| Your Slogan (Free) | p. 227 |
| Your Logo (Free) | p. 228 |
| Your Package (Free) | p. 229 |
| Branding Your Books (Free) | p. 230 |
| Your Promotion Calendar (Free) | p. 234 |
| The Great Adventure: Giving Yourself a Promotion | p. 237 |
| Resource Directory | p. 245 |
| The Guerrilla Marketing Weapons for Fiction and Nonfiction Listed in Order of Importance | p. 249 |
| How to Find the Publicist You Need | p. 253 |
| How Your Networks Can Help You | p. 257 |
| Sample Media Kit | p. 259 |
| The Timeline for a Publicity Campaign | p. 269 |
| Writer's Digest Publicity Questionnaire | p. 271 |
| The Top 100 Markets in the United States | p. 279 |
| Mike's Evaluation Form | p. 283 |
| About The Authors | p. 285 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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