High-Tech Entrepreneur's Handbook

by
Edition: Illus.
Format: Paperback
Pub. Date: 2002-12-01
Publisher(s): Ft Pr
List Price: $72.50

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Summary

Turn your high-tech idea into a high-profit business The High-Tech Entrepreneur's Handbook is a practical, hands-on guide designed specifically for people with a business idea, but little managerial experience. It takes you step-by-step through the key stages of setting up and running a high-tech enterprise, whether that's starting your own company or taking control of a project or department within a larger company. Based on a highly successful Cambridge University business studies course, from a Department that has generated at least one self-made millionaire a year, the book is a straight-talking, jargon-free guide that delivers the core background information necessary to create and run a successful enterprise. Technology, regardless of how good it is, forms only a small part of bringing a project to a successful and profitable conclusion. This is the book that explains the rest of the equation. Key areas discussed include: getting started - developing and protecting your idea writing the business plan money and legal issues managing projects, people and products marketing and selling growth and exit.

Table of Contents

Getting Started
Money and legal affairs
People, projects and products
Table of Contents provided by Publisher. All Rights Reserved.

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