Master your relationship with money and unleash the power of alternative investments with this practical guidebook from Tony Robbins, author of the #1 New York Times bestseller Money: Master the Game, and renowned investor Christopher Zook.

Tony Robbins, who has coached more than fifty million people from 100 countries, is the world’s #1 life and business strategist. In this new book, he teams up with Christopher Zook, a renowned financial investor who draws from thirty years of experience to round out the trilogy of #1 New York Times bestselling financial books. Together they reveal how, for decades, trillions of dollars of smart money­—think of large institutions, sovereign wealth funds, individuals with ultra-high-net worth—have been making outsized returns using alternative investments in private equity, private credit, private real estate, energy, and venture capital.

Until recently, the vast majority of investors—those of us without insider access or eye-popping checkbooks—have been locked out of these exciting, high-yield opportunities. But there is a change underway. Alternative investments are coming to the masses, and investors need to know how to navigate their options, assess the merits of these opportunities, and determine how to best take advantage of this massive trend.

In The Holy Grain of Investing, you’ll discover:
-Where opportunities will arise as we transition from the “free money” era of zero interest rates to a new, more realistic environment
-How to take advantage of the trillions flowing into private investments by owning a piece of the firms that manage the assets
-How to take advantage of private credit as an alternative (or compliment) to bonds
-How and why professional sports teams have become an asset class of their own
-How the renewable energy revolution will create new winners and losers
-How investments in private real estate can work as an inflationary hedge
-Interviews, advice, and insights from some of the world’s most formidable titans of the industry

No matter your wealth, your experience, your job, or your age, The Holy Grail of Investing is a must-read that teaches you everything you need to know to unleash the financial power of alternative investments. The market is changing. Are you ready to add some fuel to your financial fire?

Tony Robbins is an entrepreneur, #1 New York Times bestselling author, and philanthropist honored by Accenture as one of the top fifty business intellectuals in the world. Robbins is a leader called upon by leaders: He’s consulted and coached some of the world’s greatest athletes, entertainers, Fortune 500 CEOs, and four US presidents. Robbins is a founder, partner, or early investor in 100+ privately held businesses with combined sales exceeding $7 billion annually. Through his philanthropy and partnership with Feeding America, he has provided more than 800 million meals and is on track to provide 1 billion meals by 2025. He lives in Palm Beach, Florida.

Christopher Zook has more than thirty years of experience investing in both traditional and alternative asset classes. He is a regular contributor to major media outlets, including CNBC, Fox Business, and Bloomberg. Prior to starting CAZ Investments in 2001, Zook served in senior leadership positions with Oppenheimer, Prudential Securities, Lehman Brothers, and Paine Webber. In 2019, Texas Governor Greg Abbott appointed Christopher to the State of Texas Pension Review Board, where he serves as chair of the Investments Committee. He is former vice chairman of the Deacons and serves on the finance committee at Second Baptist Church. He has held leadership positions on a variety of charitable boards, including his current role on the board of Elizabeth Ruth’s Home, an organization helping adults with autism. He previously served as president of the board of trustees of Avondale House and president of The Children’s Fund. A lifelong Houstonian, he is a graduate of Texas Tech University where he was recently honored as a Distinguished Alumni.