Hypnotic Writing How to Seduce and Persuade Customers with Only Your Words,9780470009796

Hypnotic Writing How to Seduce and Persuade Customers with Only Your Words

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Edition: 1st
ISBN13: 9780470009796
ISBN10: 0470009799
Format: Paperback
Pub. Date: 2006-12-22
Publisher(s): Wiley
List Price: $23.00

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Summary

-Blair Warren, author of The Forbidden Keys to Persuasion

Author Biography

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large international businesses. His past books include There's a Customer Born Every Minute (Wiley) and the AMA Complete Guide to Small Business Advertising. Subscribe to his free newsletter at www.mrfire.com.

Table of Contents

Author's Warning xv
Acknowledgments xix
Introduction xxi
John Burton
1 It's Time to Awaken
1
2 Stop! Do This First
6
3 What Is Impossible?
8
4 A Disclaimer
10
5 A Beginning
12
6 Agatha Christie Proves Hypnotic Writing Exists
15
7 My Secret to Hypnotic Writing
18
8 You Can't Even Bribe Me to Read a Lousy Letter!
22
9 What Is Hypnotic Writing?
26
10 Hypnotic Writing: A Case Study 31
11 The Great Intimacy Secret 38
12 What's More Important than Copy? 40
13 Hypnotic Writing Controlled Study 44
14 How I Learned the Secret of Hypnotic Writing 53
15 What Is Hypnosis? 58
16 Two Ways to Cause Action 60
17 What About Your Web Site? 70
18 How Long Is Too Long? 75
19 What Every Reader Wants to Know 77
20 The Hypnotic Power of Repetition 81
21 The Inner Game of Hypnotic Writing 84
22 Imitation Sugar Is Sweet, Too! 91
23 How to Jump-Start the Muse 96
24 How to Nail Your Reader's Attention 99
25 How to Make Your Writing Walk, Talk, and Breathe 103
26 Give Me Some Meat! 109
27 A Writing Lesson from the World's Greatest Hypnotist 112
28 Electrifying Tips for Creating Breakthrough Writing 115
29 A Case against Perfection 118
30 How to Persuade Readers to Your Side 121
31 Warp Speed Editing Secrets Worth Killing For 127
32 How to Make Your Writing Sexy 133
33 How People Think 137
34 How to Create Hypnotic Stories 139
35 How to Control the "Command Center" in Your Prospect's Mind 144
36 The One Hypnotic Command That Always Works 148
37 What I Learned from The Sea Wolf 152
38 Your Turning Point Message 155
39 What Everyone Will Always Read 158
40 Your Connotation Is Showing 160
41 What Are My Secrets for Writing Hypnotic Selling Stories? 164
42 Hypnotic Blogging 166
43 Reminders as Triggers 174
44 How to Change Average Writing into Hypnotic Writing 176
45 30 Ways to Write a Hypnotic Headline 178
46 Hypnotic Openings 189
47 Hypnotic Quiz 192
48 My Three Biggest Secrets 193
49 How Much Is That Doggie in the Window? 197
50 How to Change Perception 199
51 At Last! The Joe Vitale Hypnotic Writing Formula 205
52 A New Hypnotic Copy Checklist 215
53 The Five Secret Laws of Hypnotic Persuasion 217
54 The Seven Most Hypnotic Books of All Time 219
55 The Hypnotic Writing Formula 222
56 Your Challenge 224
Appendix: Hypnotic E-Mails 225
Bibliography 246
Index 253
About Dr. Joe Vitale 261
Bonus Offer 262

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