Indispensable Marketing Strategies: How Strategic Marketing Can Help You Achieve Business Success

Harness the power of strategic marketing. Secure a profitable competitive advantage. Avoid costly strategic mistakes and tactical traps. This highly readable book is filled with useful advice that can help your business prosper.Read this book and discover how to: * Identify the most promising markets for your products and services. * Position your brands for distinctive appeal. * Gain market share - and defend it. * Motivate others to help make your brands successful. * Maximize your profitability.In today's competitive business world, strategic marketing can give you a decisive advantage - if you have the knowledge. Acquire that knowledge by reading this book. Learn the basic concepts and vocabulary as you enjoy the entertaining short story that makes up the first chapter. As you continue reading, you'll discover a diversity of strategic maneuvers that can help you come out ahead in your market. Acquire the knowledge, get an edge, and reap the rewards.In writing this book, Paul Francis Musgrave has drawn on his decades of business experience, and an MBA earned at the renowned Rotman School of Management. Whether you are a business owner or an employee, you can benefit from the many practical marketing strategies that he explains in plain English, with clarity, insight, and humor.Over 30 highlighted definitions of marketing terms and 50 diagrams, illustrations, and tables are included in this book to aid your understanding and recall.Here are some of the topics this book introduces: agents, anti-trust laws, brands, branded ingredients, brand equity, brand evangelists, brand extensions, brand rationalization, bricks and mortar stores, brokers, cannibalization, category extensions, chain ratio method, channel conflict, channel design, channel structure, cognitive dissonance, commoditization, consideration sets, consolidation, core attributes, differentiation, direct distribution, distribution channels, distribution intensity, distributors, dual distribution, early adopters, economies of scale, economies of scope, exclusive distribution, experience curve effects, fast-moving consumer goods, fighting brands, fixed capacity, flanking attacks, forward buying, free-riding, frontal attacks, functional benefits, guerrilla tactics, high involvement products, house brands, innovators, intensive distribution, intermediaries, life cycle costs, lifetime value, line extensions, marketing expenses, marketing mix, marketing myopia, market segmentation, mixed motives, network effects, niche segments, objections, opinion leaders, organic results, paid placement, pay per click, penetration pricing, perceptual maps, points of difference, points of parity, positioning, price sensitivity, primary demand, pure-clicks, search engines, search engine optimization, search results pages, selective demand, selective distribution, SEO, served markets, skim pricing, slotting allowances, strategic markets, strategic networks, switching costs, top-of-the-mind awareness, total margin dollars, wholesalers, word-of-mouth advertising