International Direct Marketing,9783642072581

International Direct Marketing

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ISBN13: 9783642072581
ISBN10: 3642072585
Format: Paperback
Pub. Date: 2010-11-10
Publisher(s): Springer Nature
List Price: $79.99

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Summary

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

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