Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques. Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning.

Bill Gardner's commitment to the creation of effective, influential logo design and brand development has a long and acclaimed history. Principal of Gardner Design in Wichita, Kansas, he is sought after by such clients as Cessna, Bombardier/Learjet, Kroger, Cargill, Pepsi, Pizza Hut, SeaWorld, Thermos, Spirit AeroSystems, and Hallmark. He is also widely recognized as an author, teacher, design forecaster, and lecturer. He is the founder of LogoLounge.com, the world's largest, searchable, real-time compendium of identity design, as well as coauthor of the best-selling Rockport Publishers LogoLounge book series. His intense awareness of the field has allowed him to develop techniques that forecast and anticipate shifts in design aesthetics, which led to the creation of his highly anticipated annual LogoLounge Trends Report.