Loose-Leaf for Business Foundations,9781260488821

Loose-Leaf for Business Foundations

by ; ;
Edition: 12th
ISBN13: 9781260488821
ISBN10: 1260488829
Format: Loose-leaf
Pub. Date: 2019-02-01
Publisher(s): McGraw-Hill Education
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List Price: $182.03

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Table of Contents

Part 1 Business in a Changing World
1 The Dynamics of Business and Economics 2
2 Business Ethics and Social Responsibility 36
3 Business in a Borderless World 72
Part 2 Starting and Growing a Business
4 Options for Organizing Business 108
5 Small Business, Entrepreneurship, and Franchising 140
Part 3 Managing for Quality and Competitiveness
6 The Nature of Management 170
7 Organization, Teamwork, and Communication 200
8 Managing Operations and Supply Chain 232
Part 4 Creating the Human Resource Advantage
9 Motivating the Workforce 266
10 Managing Human Resources 292
Part 5 Marketing: Developing Relationships
11 Customer-Driven Marketing 330
12 Dimensions of Marketing Strategy 360
13 Digital Marketing and Social Networking 396
Part 6 Financing the Enterprise
14 Accounting and Financial Statements 430
15 Money and the Financial System 466
16 Financial Management and Securities Markets 496
Bonus Chapters
A The Legal and Regulatory Environment 526
B Personal Financial Planning 546
Glossary 571
Indexes 585
Appendixes (Available Online and via Create)
A Guidelines for the Development of the Business Plan
B Personal Career Plan
C Risk—The Basics of Risk Management

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