The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization Using Maneuver Warfare to Lead a Winning Organization,9780071458832

The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization Using Maneuver Warfare to Lead a Winning Organization

by ; ;
Edition: 1st
ISBN13: 9780071458832
ISBN10: 0071458832
Format: Paperback
Pub. Date: 2005-06-24
Publisher(s): McGraw-Hill Education
List Price: $16.95

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Summary

"The book makes a convincing case that battlefield techniques really do work in the business world."--Fortune"A colorful, entertaining, and highly effective way of conveying some powerful lessons along with lots of very interesting military history." --Miami Herald

Author Biography

Jason A. Santamaria is an independent business consultant and a former Marine Corps artillery officer, Morgan Stanley investment banker, McKinsey consultant, and J. William Fulbright scholar.

Vincent Martino is a senior business analyst for Capital One Financial. He is a former Marine Corps communications officer and a graduate of the United States Naval Academy.

Eric K. Clemons is a professor of operations and information management at the University of Pennsylvania's Wharton School of Business.

Table of Contents

ACKNOWLEDGMENTS vii
INTRODUCTION: From the Battlefield to the Business World xi
Chapter 1 Maneuver Warfare 1(8)
Chapter 2 An Integrated Attack: The Arab-Israeli War of 1967 9(10)
Chapter 3 The Seven Guiding Principles 19(10)
Chapter 4 Targeting Critical Vulnerabilities 29(12)
Chapter 5 Boldness 41(18)
Chapter 6 Surprise 59(18)
Chapter 7 Focus 77(14)
Chapter 8 Decentralized Decision Making 91(16)
Chapter 9 Tempo 107(16)
Chapter 10 Combined Arms 123(16)
Chapter 11 Reconnaissance Pull 139(14)
Chapter 12 An Integrated Attack: Examples from Business 153(14)
Chapter 13 Leadership: The Backbone of Maneuver Warfare 167(16)
APPENDIX: Summary of Key Prescriptions 183(12)
NOTES 195(10)
SOURCES 205(14)
INDEX 219

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