Marketing De Guerrilla
by Levinson, Jay ConradEdition: 3rd
Format: Paperback
Pub. Date: 2009-02-01
Publisher(s): Morgan James Pub
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Summary
When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this editions, completely revised & expanded, identifies the following: The fastest-growing markets for the 21st century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other businesses. The latest tactics for independent contractors & those who do business on the telephone. Up-to-date information on the Internet & other technologies than held the guerrilla entrepreneur choose the proper business & make it grow. Management lessons for the entrepreneur in the 21st cent
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