Monopolize Your Marketplace : Separate Your Business from the Competition, Then Eliminate Them,9781930771048

Monopolize Your Marketplace : Separate Your Business from the Competition, Then Eliminate Them

by
ISBN13: 9781930771048
ISBN10: 1930771045
Format: Hardcover
Pub. Date: 2005-01-30
Publisher(s): Executive Excellence Pub
List Price: $24.95

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Table of Contents

Introduction: What You Will Find in This Book 5(8)
Section I: Inside Reality vs. Outside Reality
13(34)
The Two Sides of Business
15(6)
The Obvious Choice to Do Business With
21(4)
The Three Purposes of Marketing
25(6)
Everything You Learned about Marketing Is Wrong
31(16)
Section II: A More Excellent Way: The Marketing Equation
47(46)
The Marketing Equation
49(30)
Two Cases in Point
79(14)
Section III: Strategic Marketing
93(54)
Five Discovery Questions
95(12)
Now Write Something
107(10)
Strategic Marketing Communications
117(14)
Marketing Strategies
131(16)
Section IV: Tactical Marketing Program
147(66)
Franchising Your Sales System
149(14)
Return on Marketing Investment
163(6)
Testing Before Investing
169(6)
Marketing Tools
175(16)
Hopper Systems
191(10)
Knock-Down Lists
201(4)
Your Tactical Marketing Plan and Budget
205(8)
Section V: Maximizing and Optimizing Your Marketing
213(54)
Perpetual Selling Solutions
215(14)
Joint Ventures
229(20)
Upselling Strategies
249(6)
Referral Systems
255(6)
60-Second Elevator Pitch
261(6)
How It All Ties Together
267

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