The Nonprofit Organization's Guide to E-Commerce,9781929109036

The Nonprofit Organization's Guide to E-Commerce

by
ISBN13: 9781929109036
ISBN10: 1929109032
Format: Paperback
Pub. Date: 2000-10-01
Publisher(s): White Hat Communications
List Price: $19.95

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Summary

Details the e-commerce issues specific to nonprofit organizations, such as using the Internet for fundraising and building lasting relationships with potential donors.

Table of Contents

Part 1---Nonprofits and E-Commerce
Introduction
11(4)
Nonprofits and E-Commerce
15(18)
What is E-Commerce?
What is the Connection to Nonprofits?
Why Nonprofits Lag Behind Their For-Profit Counterparts
Advantages of E-Commerce Over Traditional Commerce
Build, Buy or Rent
Payment Service Providers
Costs
10-Step Quick-Start Guide
33(4)
Handling Transactions
37(10)
Introduction
Accepting Payment Over the Internet
E-cash and E-checks
Customer Service
Order Fulfillment
Refund and Returns Policy
Receipts and Invoices
Collecting Taxes
Shipping and Handling
Out-of-Country Sales
Security, Privacy, and Other Issues
47(12)
Introduction
SSL and Other Encryption Technology
Certification/Authentication
Digital Signatures
Protection of Customer Data
Firewalls
Privacy Policies
Cookies
Copyrights
Trademarks
Unrelated Business Income Taxes (UBIT)
Fundraising on the Internet
59(10)
Introduction
Success Stories
Charity Portals
Use of Spam
Regulation of Internet Fundraising
IRS Substantiation Rules
Indirect Fundraising
Online Shopping Malls
69(8)
Introduction
Tips
Online Auctions
77(8)
Introduction
Success Stories
Advantages Compared to Conventional Auctions
Tips
Online Communities
85(10)
Introduction
What is an Online Community?
Examples of Online Communities
E-Commerce and Online Communities
How to Create an Online Community
Challenges of Online Communities
Legal Issues
Publicizing Your Site
95(40)
Introduction
Push vs. Pull
Advertising
Starting Your Own Mailing List
Other Strategies to Promote More Site Visits
Selection and Registration of Domain Names
Search Engines and Directories
Metatags
Web Rings
Measuring Your ``Hits''
Glossary of E-Commerce and Internet Terms
106(6)
A Short Course on Copyright Issues
112(2)
Web Site Hosting
114(2)
Basic Web Page Design
116(5)
Web Writing Issues
121(3)
Electronic Mailing Lists
124(4)
A Sample Code of Conduct
128(7)
Part 2---Nonprofit E-Commerce Internet Resources and Site Reviews 135(34)
Key Word Index 169(5)
Site Review Index 174(2)
For Further Reading 176(5)
About the Author 181(1)
Reader Survey/Order Form 182

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