With its abundance of step-by-step solved problems, concepts, and examples of major real-world companies, this text brings unparalleled clarity and transparency to the course. In the new Fourth Edition, all aspects of operations management are explained-its critical impact in today's business environments, its relation to every department in an organization, and the importance of an integrated supply chain focus. Quantitative and qualitative topics are balanced, and students are guided through the coursework that will help lay the foundations for their future careers.New to this edition: New Green supply chain management section in Chapter 4, and in Product and Process Design and Selection. New and expanded coverage of supply chain and services in every chapter. Greater emphasis on student success and the business. Select global issues are addressed in Chapter 4. New exercises and cases per chapter, including elementary exercises those for less experienced students. More problems with solutions for analysis and practice.Hallmark features: WileyPLUS Integrated Approach - Emphasis on integrated supply chain and process orientation - Cross-functional icons highlight interdisciplinary coverage "OM Across the Organization" summarizes the important concepts for each functional area. Virtual Company Interactive Consulting Case - Illustrates key OM concepts in a real life business situation. Students act as interns to complete assignments. - Each chapter contains a scenario that causes students to apply OM concepts to the cruise industry. Supply Chain Links at the end of each section to explain supply chain relationship with specific chapter topics. Before You Begin helps students solve quantitative problems by providing tips and hints to consider before proceeding to the solved problems. Classroom Response Systems: Special questions that offer quick quantitative problems for students to practice OM techniques within the classroom.