Pharmaceutical Product Branding Strategies,9781420087710

Pharmaceutical Product Branding Strategies

by ; ;
ISBN13: 9781420087710
ISBN10: 1420087711
Format: Nonspecific Binding
Pub. Date: 2009-03-02
Publisher(s): Taylor & Francis
List Price: $230.00

Rent Textbook

Select for Price
Add to Cart
There was a problem. Please try again later.

Rent Digital

Rent Digital Options
Online:180 Days access
Downloadable:180 Days
$168.30
Online:365 Days access
Downloadable:365 Days
$198.90
Online:1825 Days access
Downloadable:Lifetime Access
$306.00
*To support the delivery of the digital material to you, a non-refundable digital delivery fee of $3.99 will be charged on each digital item.
$168.30*
Add to Cart

New Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

Table of Contents

Limitations of Existing Brand Planning Process
How Dynamic Modeling Provides a Better Approach
Introduction to the Dynamic Modeling Language
Standard Template - Epidemiology and Patient Flow Dynamics
Extensions of the Standard Template
Data for the Standard Template
Dynamic Modeling for Specific Markets
Doctor Adoption Dynamics
Treatment Attractiveness Metrics
Logit Choice Algorithms and Integrating 3 Sectors of Standard Template
Testing and Strategic Implication of Finalized Dynamic Model
Using Dynamic Modeling to Analyze First Mover Advantage and Network Effects
Handling Uncertainty - Modeling New Marketplaces
Combining Indication Models - Portfolio Analysis
Dynamic Modeling for Drug Pipeline Portfolio Analysis
Table of Contents provided by Publisher. All Rights Reserved.

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.