Public Relations: The Profession and the Practice with DVD-ROM
by Lattimore, Dan L.; Baskin, Otis W.; Heiman, Suzette T.; Toth, Elizabeth L.Edition: 2nd
Format: Paperback
Pub. Date: 2006-07-12
Publisher(s): McGraw-Hill Humanities/Social Sciences/Languages
Other versions by this Author
List Price: $149.85
Rent Textbook
Select for Price
New Textbook
We're Sorry
Sold Out
Used Textbook
We're Sorry
Sold Out
eTextbook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.
Table of Contents
Part I: THE PROFESSION
Chapter 1. Introduction
Chapter 2. History of Public Relations
Chapter 3. A Theoretical Basis for Public Relations
Chapter 4. Law and Ethics
Part II: THE PROCESS
Chapter 5. Research: Understanding Public Opinion
Chapter 6. Planning for Public Relations Effectiveness
Chapter 7. Action and Communication
Chapter 8. Evaluating Public Relations Effectiveness
Part III: PUBLIC RELATIONS: THE PUBLICS
Chapter 9. Media Relations
Chapter 10. Employee Communications
Chapter 11. Community Relations
Chapter 12. Marketing and Consumer Relations Chapter 13. Investor Relations
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Nonprofit Public Relations
Chapter 16. Corporate Public Relations
Chapter 17. Emerging Trends
Chapter 2. History of Public Relations
Chapter 3. A Theoretical Basis for Public Relations
Chapter 4. Law and Ethics
Part II: THE PROCESS
Chapter 5. Research: Understanding Public Opinion
Chapter 6. Planning for Public Relations Effectiveness
Chapter 7. Action and Communication
Chapter 8. Evaluating Public Relations Effectiveness
Part III: PUBLIC RELATIONS: THE PUBLICS
Chapter 9. Media Relations
Chapter 10. Employee Communications
Chapter 11. Community Relations
Chapter 12. Marketing and Consumer Relations Chapter 13. Investor Relations
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Nonprofit Public Relations
Chapter 16. Corporate Public Relations
Chapter 17. Emerging Trends
Chapter 4. Law and Ethics
Part II: THE PROCESS
Chapter 5. Research: Understanding Public Opinion
Chapter 6. Planning for Public Relations Effectiveness
Chapter 7. Action and Communication
Chapter 8. Evaluating Public Relations Effectiveness
Part III: PUBLIC RELATIONS: THE PUBLICS
Chapter 9. Media Relations
Chapter 10. Employee Communications
Chapter 11. Community Relations
Chapter 12. Marketing and Consumer Relations Chapter 13. Investor Relations
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Nonprofit Public Relations
Chapter 16. Corporate Public Relations
Chapter 17. Emerging Trends
Chapter 5. Research: Understanding Public Opinion
Chapter 6. Planning for Public Relations Effectiveness
Chapter 7. Action and Communication
Chapter 8. Evaluating Public Relations Effectiveness
Part III: PUBLIC RELATIONS: THE PUBLICS
Chapter 9. Media Relations
Chapter 10. Employee Communications
Chapter 11. Community Relations
Chapter 12. Marketing and Consumer Relations Chapter 13. Investor Relations
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Nonprofit Public Relations
Chapter 16. Corporate Public Relations
Chapter 17. Emerging Trends
Chapter 7. Action and Communication
Chapter 8. Evaluating Public Relations Effectiveness
Part III: PUBLIC RELATIONS: THE PUBLICS
Chapter 9. Media Relations
Chapter 10. Employee Communications
Chapter 11. Community Relations
Chapter 12. Marketing and Consumer Relations Chapter 13. Investor Relations
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Nonprofit Public Relations
Chapter 16. Corporate Public Relations
Chapter 17. Emerging Trends
Part III: PUBLIC RELATIONS: THE PUBLICS
Chapter 9. Media Relations
Chapter 10. Employee Communications
Chapter 11. Community Relations
Chapter 12. Marketing and Consumer Relations Chapter 13. Investor Relations
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Nonprofit Public Relations
Chapter 16. Corporate Public Relations
Chapter 17. Emerging Trends
Chapter 10. Employee Communications
Chapter 11. Community Relations
Chapter 12. Marketing and Consumer Relations Chapter 13. Investor Relations
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Nonprofit Public Relations
Chapter 16. Corporate Public Relations
Chapter 17. Emerging Trends
Chapter 12. Marketing and Consumer Relations Chapter 13. Investor Relations
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Nonprofit Public Relations
Chapter 16. Corporate Public Relations
Chapter 17. Emerging Trends
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Nonprofit Public Relations
Chapter 16. Corporate Public Relations
Chapter 17. Emerging Trends
Chapter 16. Corporate Public Relations
Chapter 17. Emerging Trends
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.