This short course provides students with an overview of this important discipline and is an ideal supplement to a marketing, front office, or general operations class.
A solid understanding of revenue management’s key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This NEW book explores the applicability of revenue maximization strategies and their operational aspects.
The Second Edition has been expanded to 12 chapters. Much attention is given to the latest industry trends such as the use of social media from a revenue management perspective. Other new topics of discussion include: Big Data and market intelligence; upselling; spreadsheet design for displacement analysis; search dynamics, Google, and revenue management; and automation in revenue management. New, original case studies have been added to the end of each chapter.
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We Train The Best!
| The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide.
The AHLEI meets and exceed its education and training mission by providing materials for all levels of hospitality personnel via: online learning, distance learning courses, videos, seminars, textbooks, and study guides. Professionalcertificationfrom the AHLEI is the ultimate distinction of professional excellence for the hospitality industry. It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator. |
Part One: Introduction
Chapter 1
What is Revenue Management?
Definition and Conditions
History and Evolution of Revenue Management
Part Two: Performance Measurement
Chapter 2
Internal Measurement Metrics
Chapter 3
External Measurement Metrics
Part Three: Tactical Revenue Management
Chapter 4
Forecasting
Chapter 5
Tactical Rate Management
Chapter 6
Stay Control (Duration Control) Tactics
Capacity Management (Overbooking)
Chapter 7
Displacement Analysis
Part Four: Strategic Revenue Management
Chapter 8
Demand Generation
Chapter 9
Marketing Strategies in Revenue Management
Chapter 10
Strategic Pricing
Strategic Packaging
Total Revenue Management – All Revenue Streams
Chapter 11
Distribution Methods and Channel Management
Social Media and Revenue Management
Mobile Usage and Revenue Maximization
Part Five: Revenue Management Issues
Chapter 12
Automation in Revenue Management
Chapter 13
Revenue Management’s Place within the Organization
Other versions by this Author