Web Systems Design and Online Consumer Behavior

by
Format: Hardcover
Pub. Date: 2004-11-01
Publisher(s): Idea Group Pub
List Price: $89.95

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Summary

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may imp

Table of Contents

Preface vi
Section I: Consumer Behavior in Web-Based Commerce
e-Search: A Conceptual Framework of Online Consumer Behavior
1(18)
Kuan-Pin Chiang
Ruby Roy Dholakia
Stu Westin
Information Search on the Internet: A Causal Model
19(24)
Byung-Kwan Lee
Wei-Na Lee
Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
43(26)
Yue Pan
George Zinkhan
How Consumers Think About `Interactive' Aspects of Web Advertising
69(21)
Jang-Sun Hwang
Sally J. McMillan
Consumer Complaint Behavior in the Online Environment
90(17)
Ji-Young Hong
Wei-Na Lee
Section II: Web Site Usability and Interface Design
Web Site Quality and Usability in E-Commerce
107(18)
Mei Cao
Qingyu Zhang
Objective and Perceived Complexity and Their Impacts on Internet Communication
125(22)
Qimei Chen
Personalization Systems and Their Deployment as Web Site Interface Design Decisions
147(9)
Nanda Kumar
Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage
156(21)
Manuel Jesus Sanchez-Franco
Section III: Systems Design for Electronic Commerce
Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
177(15)
C. Ranganathan
Elizabeth E. Grandon
User Satisfaction with Web Portals: An Empirical Study
192(13)
Li Xiao
Subhasish Dasgupta
Web Design and E-Commerce
205(17)
Xiaoni Zhang
Margaret Myers
Shopping Agent WebSites: A Comparative Shopping Environment
222(10)
Ming Wang
Product Catalog and Shopping Cart Effective Design
232(20)
Penelope Markellou
Maria Rigou
Spiros Sirmakessis
Section IV: Customer Trust and Loyalty Online
Customer Trust in Online Commerce
252(9)
Marios Koufaris
Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability
261(21)
Manlio Del Giudice
Internet Markets and E-Loyalty
282(8)
Changsoo Sohn
Dong-Il Lee
Section V: Social and Legal Influences on Web Marketing and Online Consumers
Web Systems Design, Litigation, and Online Consumer Behavior
290(14)
Cherie Ann Sherman
Affording Cultural and Social Presence in E-Marketing
304(14)
Robert Pennington
About the Editor 318(1)
About the Authors 319(8)
Index 327

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