Preface |
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vi | |
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Section I: Consumer Behavior in Web-Based Commerce |
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e-Search: A Conceptual Framework of Online Consumer Behavior |
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1 | (18) |
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Information Search on the Internet: A Causal Model |
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19 | (24) |
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Two Models of Online Patronage: Why Do Consumers Shop on the Internet? |
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43 | (26) |
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How Consumers Think About `Interactive' Aspects of Web Advertising |
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69 | (21) |
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Consumer Complaint Behavior in the Online Environment |
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90 | (17) |
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Section II: Web Site Usability and Interface Design |
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Web Site Quality and Usability in E-Commerce |
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107 | (18) |
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Objective and Perceived Complexity and Their Impacts on Internet Communication |
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125 | (22) |
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Personalization Systems and Their Deployment as Web Site Interface Design Decisions |
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147 | (9) |
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Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage |
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156 | (21) |
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Manuel Jesus Sanchez-Franco |
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Section III: Systems Design for Electronic Commerce |
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Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites |
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177 | (15) |
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User Satisfaction with Web Portals: An Empirical Study |
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192 | (13) |
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Web Design and E-Commerce |
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205 | (17) |
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Shopping Agent WebSites: A Comparative Shopping Environment |
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222 | (10) |
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Product Catalog and Shopping Cart Effective Design |
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232 | (20) |
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Section IV: Customer Trust and Loyalty Online |
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Customer Trust in Online Commerce |
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252 | (9) |
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Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability |
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261 | (21) |
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Internet Markets and E-Loyalty |
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282 | (8) |
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Section V: Social and Legal Influences on Web Marketing and Online Consumers |
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Web Systems Design, Litigation, and Online Consumer Behavior |
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290 | (14) |
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Affording Cultural and Social Presence in E-Marketing |
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304 | (14) |
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About the Editor |
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318 | (1) |
About the Authors |
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319 | (8) |
Index |
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327 | |